This family, in normal and bold weights, is based on Advertisers Gothic, designed by Robert Wiebking for Barnhart Brothers & Spindler in 1917.

The original might be considered a transitional design between Art Nouveau and Art Deco; this version accentuates the Deco traits, adding a thick-and-thin treatment not found in the original. The large x-height and short descenders allow for compact, commanding headlines with a carefree charm, a.k.a. bell'agio.

Both versions of the font include 1252 Latin, 1250 CE (with localization for Romanian and Moldovan).