Transport New is a redrawing of the typeface designed for British road signs. In addition to the familiar Heavy and Medium weights, Transport New extrapolates and adds a previously unreleased Light weight font originally planned for back-lit signage but never actually applied. Originally designed by Jock Kinneir and Margaret Calvert beginning in 1957, the original Transport font has subtle eccentricities which add to its distinctiveness, and drawing the New version has involved walking a tightrope between impertinently eliminating awkwardness and maintaining idiosyncrasy.

Transport New impertinently makes myriad refinements and investigates each glyph’s Grotesk roots - nudging apart uncomfortably close strokes in characters such as 5, 6, C, G, and e, tucking in the protruding lower terminals of S and s, improving proportions by narrowing overly wide glyphs like the number 4, and slightly opening up claustrophobic counters. The question mark is made nicer, and parentheses are less chunky – slimmer than letters and numbers. The x height is edged fractionally even taller. New characters such as the Euro symbol have been added, along with many accented characters for Welsh and continental European use, and the © copyright symbol cheekily becomes the Congestion Charge logo.