ZABARS is a full font developed from the six characters in the spectacular logo of the Zabar’s speciality foodstore in New York City.

The Zabar’s lettering is a jewel, possessing greater sophistication and subtlety (and a more contemporary flavor) than the usual bifurcated (split serif) font which might simply suggest ‘Circus’ or ‘Old West’. And it’s been given an even fresher twist through the addition of a new lowercase which helps add to the 1960s countercultural aspect of the font’s personality.