The beauty sector is booming more than ever before, with Forbes reporting $445 billion (in sales) in the cosmetic industry as of May, 2017. Inspired by those companies driven to success in the name of glamour, YouWorkForThem presents Estée, an homage to modern femininity.

Sweet details combined with strong architecture, YWFT Estee takes an organic, shabby chic approach to its design. Estee evokes the qualities we most admire in the women we know and love, balancing their playfulness, their softness, and their unwavering strength and resilience through hand-drawn letterforms.

Available in three styles, YWFT Estée is well suited for fashion advertising, logos, product packaging, branding, labels, and displays that need a casual, feminine touch. Its organic nature makes it an excellent choice for the food industry, particularly local farm products and homegrown produce. Estée’s easygoing demeanor would also find itself quite at home in greeting cards, social media imagery, and even children’s books.