The Kimchi font had its starting point in the making of the film “Cloud Atlas”, based on the novel by David Mitchell and directed by Lana & Andy Wachowski and Tom Tykwer. A first version of Kimchi was created for “Papa Song” – an underground fast food restaurant in a futuristic Neo Seoul in the year 2144. It was used for the menus, advertisement and packaging.

Kimchi was later further developed to become a useable typeface: it works for headlines, street art stencils and of course as logo font for korean fast food restaurants.