Rough-hewn industrial geometric typefaces have been used and admired from early wood types through the digital age of Machine and beyond, but they have lacked an expansive enough family to become a true workhorse. The Tradesman family finds its origin of inspiration in the Craftsman tool company logo, and from there expands to type megafamily.

Tradesman celebrates the angular octagonal forms of industrial lettering, transcending its brand inspired origin to give birth to a font family that pulls on modern and historical styles. It inherited its reliably tough tone from the all capitals lettering that inspired it, and goes on to include a lowercase, small caps style, and a comprehensive range of widths and weights, creating a straightforward, uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers.