The Standard Shaded family is an homage to the grandiose Woodtypes of yesteryear. Standard blends a contemporary sense of craft and proportion with a dash of Woodtype-era personality to keep things interesting.

The Standard Shaded family features OpenType conventional ligatures, discretionary ligatures and stylistic alternates as well as a standard set of accents and symbols to provide a versatile end-user experience. The Standard Shaded family has seen action in the print, web and motion arenas for clients such as IFC, Showtime, Nike Women’s Training, Nike Sportswear, Target and Starbucks.