The title card for the 1938 screwball comedy “Four’s a Crowd” (starring Errol Flynn, Olivia de Havilland and Rosalind Russell) offered a classic, thin Art Deco type design with stylized letter forms.

This is the basis for Society Column JNL; which derives its name from the newspaper columns popularized in that era detailing the whereabouts of the “upper crust” of society.