Rooney is a serif typeface with a warm and friendly feel.

Rounded serifs and terminals create a strong impression in large headlines, while running text becomes soft and sympathetic when set in small sizes. Rooney includes six weights from Light to Black and Italics.

The idea behind Rooney was to create a rounded typeface without getting a too playful and cheesy look. Rooney is based mainly on old-style serif construction principles, such as the angle of stress, the open letterforms and the medium contrast, which lends the typeface a serious feel. Nonetheless Rooney is equipped with rounded shapes and soft curves that add a warm and smooth overall impression. Rooney combines these two different approaches: It has distinctive, original letterforms, but remains very readable and versatile.