Primus has been designed to express the feelings of future, science and innovativeness while being simple and clean. It’s a geometric typeface with rounded edges, carefully designed and kerned to achieve a high visual quality that would make it a perfect typeface for any kind of use. While providing a clean and enjoyable reading when it’s used for text purposes, Primus is primarily effective as a display typeface that can be used for logotypes, brand identities, advertisements and so on, to fully reflect our era and beyond.