Poole Standard is the “flagship” typeface from former wine label designer, Wesley Poole.

It’s a versatile friendly face, antique but not antiquated, elegant yet inviting. "I first used a hand lettered version of this look on the Carmenet label. I've had this alphabet designed in my head for some time. It’s perfect for upscale work. Like wine, this font is well rooted in the past, but meant to be appreciated and used in the here and now.

Poole Standard is a stylish headline face, yet works well as a text face because of its readability at smaller point sizes. (Other styles and weights are coming soon!)

If you're looking for understated elegance, Poole Standard does the job.