The unusual name for this Deco style typeface comes from the playful and pun-laden 1960s Rocky & Bullwinkle TV show. It is the name of the newspaper in the mythical town of Frostbite Falls, MN, home of the two cartoon stars. The name, Picayune Intelligence, literally means “pretty dumb”, but we don’t think that describes Nick’s competent design at all. It is comforting to know that someone is still watching quality television.