While designing a logotype for a client, she described herself as “loud and colorful.” Thinking about some eras in typefaces that portrayed this idea, I instantly thought of the “Roaring 20s” and the Prohibition era where the cinema is starting to take off and the Italian mafia are running the bars. (Which is coincidental because my client has family connections to Al Capone.)

One of the most iconic typefaces designed for these times was Broadway by Morris Fuller Benton in 1925. This typeface was the zeitgeist of Broadway, the big city, theater, and cinema, which can now be seen in use almost everywhere an old family run cinema is located. Using the heavy influences of the thick and thin contrast of this typeface, Maritote brings the charm of Broadway into the 21st century.