Luvbug is the direct descendant of the modular lettering system designed for liquid crystal display.

Fused, flattened, outlined and individualized, then inflated and turbo pimped, a flagship for happiness and optimism.

The Cooper Black of post-millenium delirium.

Luvbug Outline provides a subtle twist on the interplay between positive and negative forms; strokes and counters.

Bugini is an italianate spin on Luvbug, whereby the contrast is flipped, thin verticals and fat horizontals.