Liebling (in English: Sweetheart) was developed according to the sans serif font Mein Schatz with the purpose of having two typefaces which match perfectly. The contrast between thicks and thins was set very low. Just enough to contrast with same-weight Mein Schatz.

One of the typeface’s characteristic features, also like its partner, is the availability of ligatures within an expert set. Liebling offers the characters sh, sp, st, ty among others and alternative letters for v and w. The majuscules of the expert set have curved elements allowing the designer to put the typeface to a highly individualistic use for displays and headlines. Another feature of the typeface are two different figure systems.

In addition to the old style figures for use in continuous text, Liebling offers regular table figures within the expert set.