Between 1958 and 1961, Herbert Thannhaeuser developed the typeface Liberta for Typoart as a broadly conceived newspaper type which established itself quickly. Its positive adaptation by publishing houses and printing companies was based, next to its agreeable and reader-friendly general impression, also on a relatively robust typeface character which does not sacrifice its power of impression and elegance even when confronted with poor paper and printing qualities. In the 1970s, a bullish and robust design style took over the area of consumer goods which then required a corresponding advertising face.

Harald Brödel re-worked the Liberta Ultra for phototypesetting, and, with great sensitivity, designed a matching cursive variation. Both types work especially well as an attention getter for advertising and for emphasis purposes.