In 1952 Walter Tracy at Linotype & Machinery commissioned Juliana from Sem Hartz, Jan van Krimpen’s successor at Enschedé.

Released in 1958, the high style and narrow width of Juliana’s engraved letterforms opened the British paperback market to L&M. Elegance and economy return to fashion as David Berlow’s faithful cutting shaves a graceful seven per cent off normal paper costs with no loss of readability.