ITC New Baskerville is one of many contemporary type families based on the work of John Baskerville (1706-1775), a writing master and printer from Birmingham, England, whose types were cut by the punchcutter John Handy. Baskerville produced a masterpiece folio Bible for Cambridge University, and today, his types are considered to be fine representations of eighteenth-century rationalism and neoclassicism. ITC New Baskerville is a late 20th-century interpretation of Baskerville’s style, designed by John Quaranda. It makes an excellent and very readable text face; its sharp, high-contrast forms make it suitable for elegant advertising settings as well.