Years ago Gábor Kóthay discovered a rare book containing historic maps and various cartographic signs. Gábor had been quite an explorer as a child, and this antique book enabled him relive his love for the term “Terra Incognita” or “unknown land”.

Working on the Incognito typeface was a typographic - and topographic - journey into his Hungarian past and the folklore and history of another time. The inspiration for the names for the Incognito family come from map titles and captions. Specifically, the names for the swash variations come from the Latin terms for the points of a compass.