GRUND is a new fontographic adaption of a remarkable 1920s epigraphical find in the city of Leipsic. This old well-known European trade fair hotspot struggled with a severe shortage of exhibition space around 1920. The solution was to dig deeper into the matter – literally – and 1924 the world’s first underground trade fair exhibition hall was established right under the city’s central market square. After several changes of use during the past decades the sophisticated Art Deco entrance structure (architect: Otto Droge) was re-opened in December 2013 as a gateway to a new subway rail track. – The original brass lettering of the UNTERGRUNDMESSHALLE MARKT has been retrieved – and served as the inspiration for this new and unique font.

If you’d like to see more exceptional Art Deco type, have a look at my Arthur series.

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