Italian type design master Aldo Novarese was not famous for making calligraphic designs, nor had he any interest in them. He is much better known for his text faces, and quite innovative sans serif and decorative designs which became the definition of what we now know as techno and modern.

But in 1968, Novarese surprised everyone with a fantastic flowing deco script entitled Elite. Novarese’s formula of simple soft curves and toned-down swashes makes for one of the most unique alphabets ever seen, not to mention one of the best flowing and most legible scripts. This is now its digital incarnation, named Fontella.

Fontella’s applications are virtually limitless. This is the sort of script that can feel at home pretty much anywhere; a sign, a fridge magnet, a bumper sticker, a greeting card, a movie poster, a book cover, music artwork, magazine ads, newsletter headlines, etc. Digitized from original specimen and expanded with a few built-in alternates and ligatures by Rebecca Alaccari, the font was named after the famed jazz singer Fontella Bass. These letters are just so sweet they had to be called Fontella.