Introduced by Filmotype in 1955, Filmotype Parade was released to complement its slimmer cousin Orlando and afford Filmotype’s customers the ability to set the same playful casual look in an extra-wide setting. This Free Style typeface captures a relaxed casual showcard lettering style popular in grocery store and auto dealership advertising of the mid-1950s.

Type designer Charles Gibbons developed an expanded range of weights and widths for Parade. While it had been Filmotype’s practice to generate width variant typefaces using camera stretching techniques, Gibbons instead mastered each alphabet at its native width and weight to create exceptional typesetting throughout the family.

Filmotype Parade Regular was developed from the original font filmstrips and each additional weight was created as an inspired original. Each Filmotype Parade family member includes a full international character complement, automatic fractions, ordinals, and a host of alternate characters in dynamic OpenType format.