Introduced by Filmotype in the early 1950s, Filmotype Leader was inspired by speedy sho-card bold lettering styles prominently featured in automotive advertising and editorial designs of the late 1940s and early 1950s to express speed and urgency.

Remastered and expanded with exacting precision from the original filmstrips, Filmotype Leader includes a full international character compliment, automatic fractionals, ordinals, and a suite of alternates in dynamic OpenType format for a smooth connecting look.