This charming font, with its hints of the exotic, originally carried the rather prosaic name of Show Card Roman. It appeared in the book "Art Alphabets and Lettering: an encyclopedia of lettering including the most important standard alphabets and such classics as are in most demand for the use of engravers, designers, and all lovers of art" by the evidently rather verbose J. M. Bergling (1866-1933). As a nod to its exotic overtones, the font is named after the 1872 utopian novel of the same name by Samuel Butler.