On occasion, one type design’s influence can result in a completely different end result.

Take the hand lettering found on a 1920s piece of sheet music for the song “Let Me Call You Sweetheart”. The simple sans with a few Art Nouveau-inspired characters started out as the basic design of Concierge JNL, but shortly after beginning the project, the lettering took on more of an Art Deco flavor.

Add to this the many rounded-edge characters that have a bit of a techno look to it and the typeface takes on many different design characteristics.