Basetica aims to be the Helvetica for 2013.

It has been designed for the project ‘Open Switzerland’, by Base design (www.basedesign.com), which wants to conciliate a commitment to ‘Swiss’ graphic design — with all its quality of precision and rigour – with a contemporary view of Switzerland, far from its common stereotypes.

Open minded, neat and modern, sometimes a bit raw, but always clean and discrete, Basetica ironically recalls the ‘Swiss International Style’ of the 50s and 60s.