Aspidistra is a modern vintage typeface; which is to say a Studio K original with a period feel. It has a strong Art Nouveau influence (a distant cousin of Arnold Bocklin), but like most of my productions it’s more of a happy accident than a design choice: it evolved out of a fairly aimless doodle on a scratch pad (see gallery image). Why Aspidistra? In the first half of the last century an Aspidistra was a must have accessory of the aspiring middle classes (see George Orwells’ Keep the Aspidistra Flying), and to my mind this font evokes the chintzy charm of that era.