The Applied Sans™ family is a reinterpretation of the first sans serif typefaces used in what was then called, "jobbing or trade" work – typefaces like Venus and Ideal Grotesk. While built on the foundation of these late 19th and early 20th century designs, Applied Sans adds to it all the required features for modern typographic communication.

The design benefits from a large x-height, open counters, generous apertures and a subtle modulation in stroke weight. These ensure character legibility and make for a design that is inviting and easy to read. Applied Sans family's wide range, precise gradation of weights and extensive language support guarantees the design's effectiveness in a wide and varied range of uses.