Advertising Gothic is based on a style of fonts from the 1920s which was commonly used in advertising and poster design.

The style is clearly influenced by the Art Deco movement. It combines deco style decorated initials with dramatic capital letters.

The font comes in two different versions. Advertising Gothic Plain features initials which do not have the deco decorations and less fancy letter forms. Advertising Gothic Deo features deco embellishments on the initials and more elaborate versions of the main letter forms.