Adam Serif is a sturdy typeface balancing a classic text image with a contemporary design. Strong serifs and a low contrast make the typeface ideal for small sizes, while original details express more character in bigger sizes. The Black and Thin weights are specially intended for display and headlines. Originally designed for book printing, over the years several magazines, publications and newspapers have chosen Adam Serif. The typeface is inspired by circular movements, reflected in rotated contrast, rotating inkdrops and other round shapes.

Adam Serif comes in 4 weights with italics and a full character set for western and east-european languages, as well as a number of OpenType features.